UG Media Communications and Publishing

Media Communications and Publishing

BA (Hons)

Undergraduate degree - combined honours

Key facts

Award
BA (Hons) Media Communications and Publishing
School/s
Bath School of Art, Film and Media, School of Writing, Publishing and the Humanities
Campus or location
Newton Park and Locksbrook Campus
Course length
Three years full time, or four years full time with professional placement year. Part time available.
UCAS codes
Institution Code: B20
Course Code: PP34 or S149
Campus Code: A,BSU

Entry requirements

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed under 'Typical offers' in the main column below. For combined courses, please check both subjects. If your qualification is not listed, please email admissions@bathspa.ac.uk with your specific details.

Revolutionise how media creators communicate to audiences with our Media Communications degree.

  • Learn the skills to succeed across the ever-growing communications industries.
  • Reimagine how you use media to communicate to audiences ethically.
  • Work with our in-house marketing company and innovation hub to gain on the ground experience.

Throughout this Media Communications degree, you’ll develop your creative skills in marketing, creative strategy, PR, journalism and social media management and prepare for success across the thriving communications sector. You’ll gain experience working on cross-platform campaigns on communication strategies, explore political media making and investigative journalism, and delve into producing social media content, PR packs and augmented reality trails.

Taught by a team of researchers and creative media strategists and creators, you’ll learn how to rethink media communications for social change. You’ll study online influencers and diverse forms of screen representation, explore the ethics of social media platforms like TikTok and alternative approaches to journalism, emerging marketing practices for immersive experiences and beyond.

In your final year, you’ll join The Studio in Bath, the University’s new city-centre innovation hub for creative media technology and Immersive Promotion Design, our own in-house immersive marketing company. By collaborating with the region’s media and communications sector on cross-platform campaigns, feature articles and activist media, you’ll grow into a communications professional, realising your vision for a more inclusive media landscape. As fresh voices in these organisations, you’ll gain on the ground experience in the industry which will enable you to leap into a career in communications, PR, marketing and social media.

“The Media Communication course at Bath Spa bestows each of its students the creative freedom to explore every avenue of modern day media. During my time on this course I constructed websites, wrote articles, designed magazines and edited my own videos. This course turned my entire perception of studying media upside down and my three years at Bath Spa ended up being the most gratifying and engaging years of my entire education.”

Bethany Wakefield, Media Communications Graduate, 2019

What you'll learn

Overview

You’ll develop practical skills in marketing, creative strategy, public relations (PR), journalism and social media management through the lens of politically and ethically engaged media activism, balancing creative and design work with research into online celebrity influencers and media ethics.

Throughout the degree , you’ll examine the role of immersive media, feminist activism, music journalism, games curation and much more in shaping the future of media communications.

You’ll bring together your ability to rethink the media with your deep-rooted knowledge of the communications sectors, working on large-scale campaigns with our industry partners.

Course structure

Year one: audiences, activism and access
Open your eyes to being a media activist. You’ll be introduced to analytical tools to critique contemporary media, such as gender, race, identity, and violence. You’ll learn new graphic design and project development skills, as well as how to research media audiences.

Year two: industries, inclusivity and influencers
Understand the communications industry. You’ll learn marketing, influencer and branding practices, identifying opportunities to revolutionise how media creators communicate to audiences. You’ll learn web design skills, explore grassroots community media, practice cross-platform communication strategies, and increase your awareness of media ethics.

Year 3: emerging voices, technologies and opportunities
Become a communications professional and realise your vision for a more inclusive media landscape. You’ll work beyond the borders of the university, joining The Studio, our innovation hub for creative media technology, and Immersive Promotion Design, our in-house immersive marketing company, while collaborating with arts and cultural organisations. You’ll learn how immersive media, feminist activism and videogames can all shape the future of media.

How will I be assessed?

You’ll produce the kind of media content that defines our ‘communications for change’ ethos, working on creative media campaigns, marketing strategies, investigative journalism features, political media making, social media content, PR packs and even augmented reality trails.

How will I be taught?

You’ll be taught by a team of world-leading researchers and creative media practitioners. Our lecturers are leading the way in how we market VR and AR experiences to new audiences, are redefining museum curation practices for the videogame industry, and publish books on the media’s role in shaping how society understands motherhood and issues of infertility.

Lectures set out key practices and emerging trends in media communications, such as gender on social media, racial inequality in journalism, or how global media companies define their audiences. You’ll also learn via workshops devoted to skills including web design and media branding, and in project labs you’ll work with staff and students to co-design larger campaigns.

Opportunities

Work placements, industry links and internships

A unique aspect of the Media Communications degree is that students have the chance to join Immersive Promotion Design, our own in-house immersive marketing company that supports VR and AR creatives to communicate with their audiences. This means that our students get to work on marketing campaigns for emerging VR and AR experiences in the region. All final-year students will also join The Studio, Bath Spa University’s brand-new city-centre hub for creative media technology.

Our final-year modules are delivered in collaboration with industry partners, providing students with insight into - and hands-on experience with - some of the most innovative and culturally significant arts, media and communications organisations in the region.

Our partners include:

Recently our students have produced articles, campaigns, strategy reports and social media content for the likes of:

Careers

Our Media Communications course is designed for those looking to succeed within and across the ever-growing communications industry, developing much sought-after skills in digital marketing, creative strategy, PR, journalism and social media management.

Our graduates are employed as advertising, branding and marketing leaders, campaign designers and researchers, social media creators and managers, web and graphic designers, creative strategists and media policy makers, as well as curation and events coordinators.

Media Communications graduates have gained employment in numerous media and marketing companies, charities and cultural organisations, such as Marvel Studios, ITV, Newbury Racecourse, Save the Children UK, Cognisses, Q Magazine, and Komedia.

Competitions and awards

Our students are able to publish their research and creative work in the International Journal of Creative Media Research, our in-house journal. You’ll also have the chance to support creative arts residents based at The Studio, our innovation hub for creative technology.

Each year we award a special prize to our Media Communications students: the Centre for Media Research Student of the Year Award.

2022/23 Academic Year

We’ve made some changes to how we deliver our courses in response to the ongoing COVID situation. This is to enable students to get the most out of their studies and university experience and to facilitate an engaging, participative and interactive learning environment, all while keeping our community safe.

We keep our programmes under constant review, and we’ll make sure to let applicants know if there are significant changes to your programme. You can find out more about how the University has adapted its approach on our COVID advice pages, where you’ll also find support and signposting to useful services.

Professional placement year

Overview

This optional placement year provides you with the opportunity to identify, apply for and secure professional experience, normally comprising one to three placements over a minimum of nine months. Successful completion of this module will demonstrate your ability to secure and sustain graduate-level employment.

By completing the module, you'll be entitled to the addition of 'with Professional Placement Year' to your degree title.

Preparation

Before your Professional Placement Year, you'll work to secure your placement, constructing a development plan with your module leader and your placement coordinator from our Careers and Employability team.

How will I be assessed?

On your return to University for your final year, you'll submit your Placement Portfolio, detailing your development on your placement.

Facilities and resources

Where the subject is taught

As a BA Media Communications student you’ll benefit from access to comprehensive digital workshops and specialist art and design facilities, including:

Resources

Media Communications students can make full use of Bath Spa University’s purpose-built media production and post-production facilities at Newton Park. Media Communications students can hire out equipment using SISO, Bath Spa University’s free equipment loan service. We provide a huge variety of equipment and resources from multi-camera TV studios through to digital cameras and field recorders. Students will also be able to access specialist support through the course’s own in-house companies: Immersive Promotion Design and The Studio in Bath.

You'll also have access to a wide range of University resources:

  • Library collections directly relevant to the Media Communications course include more than 450 journal subscriptions, 18,000 books and 3,000 e-books. The Library’s extensive digital collections include Film and Television Literature Index, Rock's Backpages, and Box of Broadcasts, an archive of over two million off-air television broadcasts. Library resources for the course are underpinned by our Subject Librarian, who provides subject-specific support and a defined point of contact for research enquiries.
  • The Careers team have very close links with the media and creative industries in Bath and Bristol, and organise bespoke opportunities for you to engage with media employers, including networking sessions and bus tours visiting organisations.
  • The Writing and Learning Centre provides continuous support for your academic work, providing feedback on written drafts and running sessions on academic writing.

Fees

Please note: Students from the EU, EEA and Switzerland are not generally eligible for the UK (Home) fee status. Please refer to the international student rate. Irish citizens and those granted Settled status under the EU Settlement Scheme are eligible for UK (Home) fee status. There are also other circumstances where this may apply: See UKCISA for more information.

UK students full time

2022/23 Entry

Course fees
Year 1 £9,250
Year 2 Published Jan 2023
Year 3 Published Jan 2024

2023/24 Entry

Course fees
Year 1 Published Jan 2023
Year 2 Published Jan 2024
Year 3 Published Jan 2025

2024/25 Entry

Course fees
Year 1 Published Jan 2024
Year 2 Published Jan 2025
Year 3 Published Jan 2026

UK students part time

2022/23 Entry

Course fees
Year 1 £4,625
Year 2 Published Jan 2023
Year 3 Published Jan 2024

2023/24 Entry

Course fees
Year 1 Published Jan 2023
Year 2 Published Jan 2024
Year 3 Published Jan 2025

2024/25 Entry

Course fees
Year 1 Published Jan 2024
Year 2 Published Jan 2025
Year 3 Published Jan 2026

International students full time

2022/23 Entry

Course fees
Year 1 £15,240
Year 2 Published Jan 2023
Year 3 Published Jan 2024

2023/24 Entry

Course fees
Year 1 Published Jan 2023
Year 2 Published Jan 2024
Year 3 Published Jan 2025

2024/25 Entry

Course fees
Year 1 Published Jan 2024
Year 2 Published Jan 2025
Year 3 Published Jan 2026

All students full time - with professional placement year

During the placement year, the fee is reduced to 20% of the full time fee. Otherwise, fees are the same as for full time study. This applies to UK, EU and International students.

Interested in applying?

What we look for in potential students

We’re looking for enthusiastic students looking to succeed in the communications industry, with a particular eye on advertising, campaign design and research. We value creative thinking, but also place an emphasis on being socially conscious about issues like race, inequality and representation in the media. The ability to challenge the media and identify new ways of communicating to audiences are therefore important traits we look for in candidates.

Typical offers

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below:

  • A Level - grades BBC-CCC preferred.
  • BTEC - Extended Diploma grades from Distinction, Merit, Merit (DMM) to Merit, Merit, Merit (MMM) accepted in any subject.
  • T Levels – grade Merit-Pass (C+) preferred.
  • International Baccalaureate - a minimum of 27 points are required.
  • Access to HE courses - typical offers for applicants with Access to HE will be the Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, including 30 at merit or higher).

English Language Requirements for International and EU Applicants

IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

Course enquiries

For further information about the programme or entry requirements, please email us at admissions@bathspa.ac.uk.

How do I apply?

Ready to apply? Click the 'apply now' button in the centre of this page.

Need more guidance? Head to our how to apply pages.

Course contact: Matthew Freeman
Email: m.freeman@bathspa.ac.uk

Three year course
With placement year

Study Publishing as a joint subject and learn to shape stories, information and ideas for print and digital.

  • Work experience opportunities with publishers, social enterprises and media companies are included in the course.
  • Our graduates have been employed by BBC, Penguin Random House and Immediate Media.
  • Brings copywriting, editing, layout and web skills together with project management and team working to train tomorrow’s publishing and media professionals.

Publishing at Bath Spa can be taken with subjects such as Creative Writing, English Literature and is also available as a Single Honours course in Journalism and Publishing. Our approach is characterised by innovative approaches, creative studio-based collaborative working, and high-quality making across all published forms from handmade and print to digital and live.

Publishing is one of the UK’s largest creative industries, which shapes and presents content across a wide range of subjects. Publishers find an audience for a variety of publications, from books and magazines to innovative apps and websites.

We’ll equip you with a wide range of the latest digital making skills, such as Adobe InDesign, web and multimedia social content, alongside core publishing skills such as copywriting and editing, design, layout and marketing.

You'll also get access to key industry resources such as Nielsen Bookscan sales data, the BookMachine online industry community and Society of Young Publishers South West events, some of which are hosted at the University.

Through collaborative project development, you'll acquire essential creative skills in working with others, carving out your own role and achieving high-quality results. You’ll graduate with industry experience and a stunning digital portfolio of your work.

"I was able to tailor my course to the exact career I was looking for. The Publishing course enabled me to specialise in science writing and I found work experience as a science reporter during my third year, interviewing leading researchers and tech businesses."

Amy Barrett, Creative Writing and Publishing Graduate, now Editorial Assistant at BBC Science Focus

What you'll learn

Overview

You’ll graduate with essential publishing skills, from writing persuasive, concise copy and text editing, to communicating brand identity and audience research. We’ll teach you how to layout content and manipulate images using industry-standard software, with opportunities to develop your skills in image use, video, photography, infographics, and HTML.

Additional modules offer the chance to specialise and deepen your knowledge and skill base, and to work on larger personal projects linked to your career aims.

Course structure

Year one
We’ll introduce you to core publishing principles, with a focus on copywriting and editing. You’ll become familiar with layout, production and publishing software. There will be weekly deadlines, so you’ll get used to turning around work quickly and in a well-presented form. Alongside this you’ll start to build an in-depth knowledge of the publishing industry and have the chance to work collaboratively on all-day challenge projects.

Year two
You’ll gain greater insight into particular areas of publishing, such as marketing, editorial and design. Optional modules allow you to delve deeper into areas such as illustrated books, independent magazines, fiction editing, and the use of publishing skills for social enterprise and charity work.

Year three
Tutors will guide you to focus your skills and knowledge around your personal creative and career interests. You’ll be encouraged to develop your individual approach as a creator, curator or project manager; your final portfolio will reflect this, showcasing your work for prospective employers. Optional modules cover book commissioning, children's publishing, and cross-platform digital publishing.

How will I be assessed?

You’ll be assessed by coursework, including portfolios, essays, feature articles, reflective commentaries and reports. In some modules you’ll share your work through short, informal presentations.

How will I be taught?

You’ll be taught through creative workshops, skills labs, seminars and lectures. You will learn to be adept at project management and product development following a research and development process. We work on-screen and beyond: creating sketchbooks; making physical prototypes; getting out and meeting people; finding opportunities.

Throughout the course, you’ll work to briefs set by your tutors or industry collaborators, as well as working on your own projects. We expect you to work with flair and enthusiasm, taking your ideas and developing them into industry standard work.

Course modules

This course offers or includes the following modules. The modules you take will depend on your pathway or course combination (if applicable) as well as any optional or open modules chosen. Please check the programme document (below the main image on this page) for more information.

Year one (Level 4) modules

  • Introduction to Publishing
  • Introduction to Editing and Production
  • Create Lab

Year two (Level 5) modules

  • The Book Publishing Industry
  • Experiments in Book-Making
  • The Independent Magazine
  • The Editor
  • Social Enterprise
  • Science Journalism and Publishing
  • Professional Placement Year

Year three (Level 6) modules

  • Digital Publishing
  • Publishing Industry Project
  • The Commissioning Editor
  • Children’s Publishing
  • Digital Content Strategy

Opportunities

Study abroad

You’ll have the opportunity to study in a wide range of locations around the world. Our students have completed exchange programmes in a variety of countries including Spain, Sweden and the USA.

Fieldwork

From visiting the London Book Fair or a bookbinders, to working on projects with local companies, you’ll have the opportunity to participate in fieldwork across the Publishing modules.

Work placements, industry links and internships

Students have the opportunity to work on live projects and collaborations. We have worked with international and local clients such as the BBC, TEDxBristol, Bonnier Books, X Media Lab, the National Trust, Forest of Imagination arts events, and Bath Film Festival.

With our support, many students carry out work experience and freelance work. The Publishing lecturers have had a great amount of experience in the industry and are in an excellent position to help students to develop internship and work experience opportunities.

We work with industry contacts to develop internship and work experience opportunities for students. 

You can also work on the publishing student-run, Milk Magazine.

Careers

Publishing graduates have been highly successful in gaining graduate-level jobs, including Editorial Assistant, Production Assistant, Digital Editor, Digital Marketing Coordinator, and Project Manager. Graduates have been employed by publishing companies including:

  • Future
  • Taylor & Francis
  • Penguin Random House.

Publishing prizes

Each year we award a publishing prize to one student from each year group.

2022/23 Academic Year

We’ve made some changes to how we deliver our courses in response to the ongoing COVID situation. This is to enable students to get the most out of their studies and university experience and to facilitate an engaging, participative and interactive learning environment, all while keeping our community safe.

We keep our programmes under constant review, and we’ll make sure to let applicants know if there are significant changes to your programme. You can find out more about how the University has adapted its approach on our COVID advice pages, where you’ll also find support and signposting to useful services.

"Over three fantastic years I was taught key industry skills and the business side of the industry. I left with a fantastic portfolio that is wowing employers!"

Tom Williams, BA (Hons) Creative Writing and Publishing graduate

Facilities and resources

Where the subject is taught

Publishing is taught on our Newton Park campus. You'll have access to a wide range of excellent facilities, including:

Resources

As a Publishing student, you'll benefit from:

  • Experienced Publishing technical demonstrators to support you
  • The latest specialist software as well as various print and handmade publishing equipment including digital cameras, iPads, booklet makers
  • Free equipment hire with SISO, Bath Spa’s loan system.

Fees

Please note: Students from the EU, EEA and Switzerland are not generally eligible for the UK (Home) fee status. Please refer to the international student rate. Irish citizens and those granted Settled status under the EU Settlement Scheme are eligible for UK (Home) fee status. There are also other circumstances where this may apply: See UKCISA for more information.

UK students full time

2022/23 Entry

Course fees
Year 1 £9,250
Year 2 Published Jan 2023
Year 3 Published Jan 2024

2023/24 Entry

Course fees
Year 1 Published Jan 2023
Year 2 Published Jan 2024
Year 3 Published Jan 2025

2024/25 Entry

Course fees
Year 1 Published Jan 2024
Year 2 Published Jan 2025
Year 3 Published Jan 2026

UK students part time

2022/23 Entry

Course fees
Year 1 £4,625
Year 2 Published Jan 2023
Year 3 Published Jan 2024

2023/24 Entry

Course fees
Year 1 Published Jan 2023
Year 2 Published Jan 2024
Year 3 Published Jan 2025

2024/25 Entry

Course fees
Year 1 Published Jan 2024
Year 2 Published Jan 2025
Year 3 Published Jan 2026

International students full time

2022/23 Entry

Course fees
Year 1 £15,240
Year 2 Published Jan 2023
Year 3 Published Jan 2024

2023/24 Entry

Course fees
Year 1 Published Jan 2023
Year 2 Published Jan 2024
Year 3 Published Jan 2025

2024/25 Entry

Course fees
Year 1 Published Jan 2024
Year 2 Published Jan 2025
Year 3 Published Jan 2026

All students full time - with professional placement year

During the placement year, the fee is reduced to 20% of the full time fee. Otherwise, fees are the same as for full time study. This applies to UK, EU and International students.

Interested in applying?

What we look for in potential students

We’re looking for students with creative flair – enthusiastic team players who are full of ideas and want to learn how to make them happen. Great attention to detail is important as we place emphasis on creating industry standard professional work.

Typical offers

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below:

  • A Level - grades BBC-CCC preferred.
  • BTEC - Extended Diploma grades from Distinction, Merit, Merit (DMM) to Merit, Merit, Merit (MMM) accepted in any subject.
  • T Levels – grade Merit-Pass (C+) preferred.
  • International Baccalaureate - a minimum of 27 points are required.
  • Access to HE courses - typical offers for applicants with Access to HE will be the Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, including 30 at merit or higher).

English Language Requirements for International and EU Applicants

IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

Course enquiries

For further information about the programme or entry requirements, please email us at admissions@bathspa.ac.uk.

How do I apply?

Find the Publishing combination you're interested in. Click the "apply now" button in the centre of the page.

Need more guidance? Head to our how to apply webpages.

Get ahead

Explore industry magazine, The Bookseller, online.

Course leader: Neil Baber
Email: n.baber@bathspa.ac.uk

Three year course
With placement year

Website feedback to web@bathspa.ac.uk