UG Media Communications and Sociology

Media Communications and Sociology

BA/BSc (Hons)

Undergraduate degree - combined honours

Key facts

Award
BA/BSc (Hons) Media Communications and Sociology
School/s
Bath School of Art, Film and Media, School of Sciences
Campus or location
Newton Park and Locksbrook Campus
Course length
Three years full time, or four years full time with professional placement year. Part time available.
UCAS codes
Institution Code: B20
Course Code: PL93 or S150
Campus Code: A,BSU

Entry requirements

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed under 'Typical offers' in the main column below. For combined courses, please check both subjects. If your qualification is not listed, please email admissions@bathspa.ac.uk with your specific details.

Revolutionise how media creators communicate to audiences with our Media Communications degree.

  • Learn the skills to succeed across the ever-growing communications industries.
  • Reimagine how you use media to communicate to audiences ethically.
  • Work with our in-house marketing company and innovation hub to gain on the ground experience.

Throughout this Media Communications degree, you’ll develop your creative skills in marketing, creative strategy, PR, journalism and social media management and prepare for success across the thriving communications sector. You’ll gain experience working on cross-platform campaigns on communication strategies, explore political media making and investigative journalism, and delve into producing social media content, PR packs and augmented reality trails.

Taught by a team of researchers and creative media strategists and creators, you’ll learn how to rethink media communications for social change. You’ll study online influencers and diverse forms of screen representation, explore the ethics of social media platforms like TikTok and alternative approaches to journalism, emerging marketing practices for immersive experiences and beyond.

In your final year, you’ll join The Studio in Bath, the University’s new city-centre innovation hub for creative media technology and Immersive Promotion Design, our own in-house immersive marketing company. By collaborating with the region’s media and communications sector on cross-platform campaigns, feature articles and activist media, you’ll grow into a communications professional, realising your vision for a more inclusive media landscape. As fresh voices in these organisations, you’ll gain on the ground experience in the industry which will enable you to leap into a career in communications, PR, marketing and social media.

“The Media Communication course at Bath Spa bestows each of its students the creative freedom to explore every avenue of modern day media. During my time on this course I constructed websites, wrote articles, designed magazines and edited my own videos. This course turned my entire perception of studying media upside down and my three years at Bath Spa ended up being the most gratifying and engaging years of my entire education.”

Bethany Wakefield, Media Communications Graduate, 2019

What you'll learn

Overview

You’ll develop practical skills in marketing, creative strategy, public relations (PR), journalism and social media management through the lens of politically and ethically engaged media activism, balancing creative and design work with research into online celebrity influencers and media ethics.

Throughout the degree , you’ll examine the role of immersive media, feminist activism, music journalism, games curation and much more in shaping the future of media communications.

You’ll bring together your ability to rethink the media with your deep-rooted knowledge of the communications sectors, working on large-scale campaigns with our industry partners.

Course structure

Year one: audiences, activism and access
Open your eyes to being a media activist. You’ll be introduced to analytical tools to critique contemporary media, such as gender, race, identity, and violence. You’ll learn new graphic design and project development skills, as well as how to research media audiences.

Year two: industries, inclusivity and influencers
Understand the communications industry. You’ll learn marketing, influencer and branding practices, identifying opportunities to revolutionise how media creators communicate to audiences. You’ll learn web design skills, explore grassroots community media, practice cross-platform communication strategies, and increase your awareness of media ethics.

Year 3: emerging voices, technologies and opportunities
Become a communications professional and realise your vision for a more inclusive media landscape. You’ll work beyond the borders of the university, joining The Studio, our innovation hub for creative media technology, and Immersive Promotion Design, our in-house immersive marketing company, while collaborating with arts and cultural organisations. You’ll learn how immersive media, feminist activism and videogames can all shape the future of media.

How will I be assessed?

You’ll produce the kind of media content that defines our ‘communications for change’ ethos, working on creative media campaigns, marketing strategies, investigative journalism features, political media making, social media content, PR packs and even augmented reality trails.

How will I be taught?

You’ll be taught by a team of world-leading researchers and creative media practitioners. Our lecturers are leading the way in how we market VR and AR experiences to new audiences, are redefining museum curation practices for the videogame industry, and publish books on the media’s role in shaping how society understands motherhood and issues of infertility.

Lectures set out key practices and emerging trends in media communications, such as gender on social media, racial inequality in journalism, or how global media companies define their audiences. You’ll also learn via workshops devoted to skills including web design and media branding, and in project labs you’ll work with staff and students to co-design larger campaigns.

Opportunities

Work placements, industry links and internships

A unique aspect of the Media Communications degree is that students have the chance to join Immersive Promotion Design, our own in-house immersive marketing company that supports VR and AR creatives to communicate with their audiences. This means that our students get to work on marketing campaigns for emerging VR and AR experiences in the region. All final-year students will also join The Studio, Bath Spa University’s brand-new city-centre hub for creative media technology.

Our final-year modules are delivered in collaboration with industry partners, providing students with insight into - and hands-on experience with - some of the most innovative and culturally significant arts, media and communications organisations in the region.

Our partners include:

Recently our students have produced articles, campaigns, strategy reports and social media content for the likes of:

Careers

Our Media Communications course is designed for those looking to succeed within and across the ever-growing communications industry, developing much sought-after skills in digital marketing, creative strategy, PR, journalism and social media management.

Our graduates are employed as advertising, branding and marketing leaders, campaign designers and researchers, social media creators and managers, web and graphic designers, creative strategists and media policy makers, as well as curation and events coordinators.

Media Communications graduates have gained employment in numerous media and marketing companies, charities and cultural organisations, such as Marvel Studios, ITV, Newbury Racecourse, Save the Children UK, Cognisses, Q Magazine, and Komedia.

Competitions and awards

Our students are able to publish their research and creative work in the International Journal of Creative Media Research, our in-house journal. You’ll also have the chance to support creative arts residents based at The Studio, our innovation hub for creative technology.

Each year we award a special prize to our Media Communications students: the Centre for Media Research Student of the Year Award.

2022/23 Academic Year

We’ve made some changes to how we deliver our courses in response to the ongoing COVID situation. This is to enable students to get the most out of their studies and university experience and to facilitate an engaging, participative and interactive learning environment, all while keeping our community safe.

We keep our programmes under constant review, and we’ll make sure to let applicants know if there are significant changes to your programme. You can find out more about how the University has adapted its approach on our COVID advice pages, where you’ll also find support and signposting to useful services.

Professional placement year

Overview

This optional placement year provides you with the opportunity to identify, apply for and secure professional experience, normally comprising one to three placements over a minimum of nine months. Successful completion of this module will demonstrate your ability to secure and sustain graduate-level employment.

By completing the module, you'll be entitled to the addition of 'with Professional Placement Year' to your degree title.

Preparation

Before your Professional Placement Year, you'll work to secure your placement, constructing a development plan with your module leader and your placement coordinator from our Careers and Employability team.

How will I be assessed?

On your return to University for your final year, you'll submit your Placement Portfolio, detailing your development on your placement.

Facilities and resources

Where the subject is taught

As a BA Media Communications student you’ll benefit from access to comprehensive digital workshops and specialist art and design facilities, including:

Resources

Media Communications students can make full use of Bath Spa University’s purpose-built media production and post-production facilities at Newton Park. Media Communications students can hire out equipment using SISO, Bath Spa University’s free equipment loan service. We provide a huge variety of equipment and resources from multi-camera TV studios through to digital cameras and field recorders. Students will also be able to access specialist support through the course’s own in-house companies: Immersive Promotion Design and The Studio in Bath.

You'll also have access to a wide range of University resources:

  • Library collections directly relevant to the Media Communications course include more than 450 journal subscriptions, 18,000 books and 3,000 e-books. The Library’s extensive digital collections include Film and Television Literature Index, Rock's Backpages, and Box of Broadcasts, an archive of over two million off-air television broadcasts. Library resources for the course are underpinned by our Subject Librarian, who provides subject-specific support and a defined point of contact for research enquiries.
  • The Careers team have very close links with the media and creative industries in Bath and Bristol, and organise bespoke opportunities for you to engage with media employers, including networking sessions and bus tours visiting organisations.
  • The Writing and Learning Centre provides continuous support for your academic work, providing feedback on written drafts and running sessions on academic writing.

Fees

Please note: Students from the EU, EEA and Switzerland are not generally eligible for the UK (Home) fee status. Please refer to the international student rate. Irish citizens and those granted Settled status under the EU Settlement Scheme are eligible for UK (Home) fee status. There are also other circumstances where this may apply: See UKCISA for more information.

UK students full time

2022/23 Entry

Course fees
Year 1 £9,250
Year 2 Published Jan 2023
Year 3 Published Jan 2024

2023/24 Entry

Course fees
Year 1 Published Jan 2023
Year 2 Published Jan 2024
Year 3 Published Jan 2025

2024/25 Entry

Course fees
Year 1 Published Jan 2024
Year 2 Published Jan 2025
Year 3 Published Jan 2026

UK students part time

2022/23 Entry

Course fees
Year 1 £4,625
Year 2 Published Jan 2023
Year 3 Published Jan 2024

2023/24 Entry

Course fees
Year 1 Published Jan 2023
Year 2 Published Jan 2024
Year 3 Published Jan 2025

2024/25 Entry

Course fees
Year 1 Published Jan 2024
Year 2 Published Jan 2025
Year 3 Published Jan 2026

International students full time

2022/23 Entry

Course fees
Year 1 £15,240
Year 2 Published Jan 2023
Year 3 Published Jan 2024

2023/24 Entry

Course fees
Year 1 Published Jan 2023
Year 2 Published Jan 2024
Year 3 Published Jan 2025

2024/25 Entry

Course fees
Year 1 Published Jan 2024
Year 2 Published Jan 2025
Year 3 Published Jan 2026

All students full time - with professional placement year

During the placement year, the fee is reduced to 20% of the full time fee. Otherwise, fees are the same as for full time study. This applies to UK, EU and International students.

Interested in applying?

What we look for in potential students

We’re looking for enthusiastic students looking to succeed in the communications industry, with a particular eye on advertising, campaign design and research. We value creative thinking, but also place an emphasis on being socially conscious about issues like race, inequality and representation in the media. The ability to challenge the media and identify new ways of communicating to audiences are therefore important traits we look for in candidates.

Typical offers

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below:

  • A Level - grades BBC-CCC preferred.
  • BTEC - Extended Diploma grades from Distinction, Merit, Merit (DMM) to Merit, Merit, Merit (MMM) accepted in any subject.
  • T Levels – grade Merit-Pass (C+) preferred.
  • International Baccalaureate - a minimum of 27 points are required.
  • Access to HE courses - typical offers for applicants with Access to HE will be the Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, including 30 at merit or higher).

English Language Requirements for International and EU Applicants

IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

Course enquiries

For further information about the programme or entry requirements, please email us at admissions@bathspa.ac.uk.

How do I apply?

Ready to apply? Click the 'apply now' button in the centre of this page.

Need more guidance? Head to our how to apply pages.

Course contact: Matthew Freeman
Email: m.freeman@bathspa.ac.uk

Three year course
With placement year

Fascinated by social issues? Want to help make the world a better place? Our Sociology degree could be for you.

  • In our fast-changing world, Sociology is exciting, relevant and provides essential skills.
  • Learn to tackle problems creatively and make better decisions, applying your knowledge to specific issues.
  • Choose to specialise in specific areas of the subject, such as education and crime.

Do you want to know more about the world we live in? Do you care, and want to make a difference? If so, you’re well-suited to a Sociology degree at Bath Spa.

Sociology is the study of societies, cultures, and groups. We live in complex societies, with laws and informal rules that govern how we interact. Sociology helps you understand more about yourself, others and how society is organised.

What you'll learn

Overview

You’re taught about society, social groups and social organisation. You’ll learn about social problems and social policies.

Learn how to make sense of social change and conflict, and gain a good understanding of social differences, inequalities and social divisions.

Apply your knowledge and skills to specific problems and issues to help you become a good decision-maker.

Course structure

Year one
You’ll be introduced to sociology, and the techniques and philosophies of the social sciences. You'll focus on identities – beginning with thinking about your own identity, and building your knowledge and understanding so that you're more familiar with social divisions, structures, and the influence of culture. You’ll also learn how to visualise the most important components of society.

Year two
The second year builds on the first and teaches you about the history of and key ideas within sociology. You can also specialise in more specific areas of the subject, such as education and crime. You’ll undertake practical training in research skills. This will enable you to complete your final year project, and prepare you for the kind of employment that you’ll typically undertake as a sociology graduate.

Year three
You’ll concentrate on an aspect of sociology that most interests you in your final dissertation, undertaken with the support of a member of staff as a supervisor. You can also focus on more detailed subjects, such as globalisation, environment, ethnicity and gender.

How will I be assessed?

Assessments vary and may include essays, reports, book and article reviews, seen and unseen examinations, portfolios, projects, learning journals, individual and group work, videos and screencasts, and research projects.

How will I be taught?

You’ll be taught in lectures, seminars, individual and group tutorials, and through our extensive online learning support environment.

Course modules

This course offers or includes the following modules. The modules you take will depend on your pathway or course combination (if applicable) as well as any optional or open modules chosen. Please check the programme document (below the main image on this page) for more information.

Year one (Level 4) modules

  • Questioning Society
  • Visualising the 21st Century World
  • Power / Resistance
  • Crime: Representation and Reality
  • Sociology of Deviance and Social Control
  • Global Development

Year two (Level 5) modules

  • Sociological Debates
  • Social Science Research Methods
  • Migration: Identity, Belonging, Citizenship and Security
  • The Life Course: Ageing and Generation
  • Crime, Law and Society
  • Sociology of Education
  • Climate and Society
  • Health: Mind, Body, Society
  • Social Problems, Social Divisions, Social Justice
  • Work placement
  • Exploring Violence
  • Professional Placement Year

Year three (Level 6) modules

  • Dissertation in Sociology
  • Punishment and Penology in Global Context
  • Gender in Society: Critical Perspectives
  • Culture, Risk and Environmental Justice
  • Community Engagement
  • Sociological fieldwork
  • Ethnicity and Society
  • Media, Sociality and Everyday Life

“Sociology helps me piece things together and see the world how it really is. The campus at Bath Spa is beautiful! It’s a really peaceful place to think and the lecturers are passionate about what they teach.”

Kirsty Taylor, Sociology student

Opportunities

Study abroad

You’ll have the opportunity to study in a wide range of locations around the world. Our students have completed exchange programmes in a variety of countries including Spain, Sweden and the USA. We also offer you other overseas learning opportunities including an optional international field trip to India in your second year.

Fieldwork

We run optional visits to places such as criminal justice institutions and religious places of worship. You can take a dedicated fieldwork module.

Work placements, industry links and internships

We provide support in obtaining placements and making links with professionals, and we invite our Sociology graduates back to meet with you. Optional modules have links with professionals and visiting speakers built into the teaching and learning. This means you’ll learn about the real-world application of what you're learning and be able to make more informed decisions about your future career.

Careers

A Sociology degree is useful for any career that involves working with people, either in the private, public or third sectors, typically:

  • Management or administration in the public or private sector
  • Human resource management
  • Marketing and public relations
  • Media or journalism
  • Social work
  • Youth and community work
  • Health education or nursing
  • Law
  • Policing
  • Offender management and interventions
  • Work in the voluntary sector and fundraising
  • Social research and analytics.

Employers such as the National Osteoporosis Society, the Ministry of Defence, Wiltshire Council and Truro College have recruited graduates from this course. Students have also gone into roles including Assistant Education Officer, Student Services Assistant and Relocation Advisor.

2022/23 Academic Year

We’ve made some changes to how we deliver our courses in response to the ongoing COVID situation. This is to enable students to get the most out of their studies and university experience and to facilitate an engaging, participative and interactive learning environment, all while keeping our community safe.

We keep our programmes under constant review, and we’ll make sure to let applicants know if there are significant changes to your programme. You can find out more about how the University has adapted its approach on our COVID advice pages, where you’ll also find support and signposting to useful services.

Professional placement year

Overview

This optional placement year provides you with the opportunity to identify, apply for and secure professional experience, normally comprising one to three placements over a minimum of nine months. Successful completion of this module will demonstrate your ability to secure and sustain graduate-level employment.

By completing the module, you'll be entitled to the addition of 'with Professional Placement Year' to your degree title.

Preparation

Before your Professional Placement Year, you'll work to secure your placement, constructing a development plan with your module leader and your placement coordinator from our Careers and Employability team.

How will I be assessed?

On your return to University for your final year, you'll submit your Placement Portfolio, detailing your development on your placement.

Facilities and resources

Where the subject is taught

Resources

All modules can be found on our Virtual Learning Environment, Minerva, providing unlimited online access to learning materials such as handbooks, lecture slides, assessment information, discussion boards and other resources.

Our library gives you access to books, academic journals and DVDs and an extensive range of electronic services. It also provides a place for individual study and collaborative work.

Fees

Please note: Students from the EU, EEA and Switzerland are not generally eligible for the UK (Home) fee status. Please refer to the international student rate. Irish citizens and those granted Settled status under the EU Settlement Scheme are eligible for UK (Home) fee status. There are also other circumstances where this may apply: See UKCISA for more information.

UK students full time

2022/23 Entry

Course fees
Year 1 £9,250
Year 2 Published Jan 2023
Year 3 Published Jan 2024

2023/24 Entry

Course fees
Year 1 Published Jan 2023
Year 2 Published Jan 2024
Year 3 Published Jan 2025

2024/25 Entry

Course fees
Year 1 Published Jan 2024
Year 2 Published Jan 2025
Year 3 Published Jan 2026

UK students part time

2022/23 Entry

Course fees
Year 1 £4,625
Year 2 Published Jan 2023
Year 3 Published Jan 2024

2023/24 Entry

Course fees
Year 1 Published Jan 2023
Year 2 Published Jan 2024
Year 3 Published Jan 2025

2024/25 Entry

Course fees
Year 1 Published Jan 2024
Year 2 Published Jan 2025
Year 3 Published Jan 2026

International students full time

2022/23 Entry

Course fees
Year 1 £15,240
Year 2 Published Jan 2023
Year 3 Published Jan 2024

2023/24 Entry

Course fees
Year 1 Published Jan 2023
Year 2 Published Jan 2024
Year 3 Published Jan 2025

2024/25 Entry

Course fees
Year 1 Published Jan 2024
Year 2 Published Jan 2025
Year 3 Published Jan 2026

All students full time - with professional placement year

During the placement year, the fee is reduced to 20% of the full time fee. Otherwise, fees are the same as for full time study. This applies to UK, EU and International students.

Interested in applying?

What we look for in potential students

We're looking for applicants who are concerned about social issues and social problems – maybe you’ve been part of a project group and taken a lead or tried to make a difference. You'll have a sense of social justice and fairness, and you'll be able to see things from different points of view.

Typical offers

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below:

  • A Level - grades BBC-CCC preferred.
  • BTEC - Extended Diploma grades from Distinction, Merit, Merit (DMM) to Merit, Merit, Merit (MMM) accepted in any subject.
  • T Levels – grade Merit-Pass (C+) preferred.
  • International Baccalaureate - a minimum of 27 points are required.
  • Access to HE courses - typical offers for applicants with Access to HE will be the Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, including 30 at merit or higher).

English Language Requirements for International and EU Applicants

IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

Course enquiries

For further information about the programme or entry requirements, please email us at admissions@bathspa.ac.uk.

How do I apply?

Ready to apply? Click the 'apply now' button in the centre of this page.

Need more guidance? Head to our how to apply pages.

Get ahead

We recommend the following publications:

Course leader: Dr Adrian Barton
Email: a.barton3@bathspa.ac.uk 

Three year course
With placement year

Website feedback to web@bathspa.ac.uk